Yummy is a fun & bold brand of natural juice drinks that brings fun pairings of fruits made from real ingredients. No artificial colors, added sugars, or chemicals. Just fruit, water, and fun! I illustrated Yummy's four debut flavors: Orange Mango, Apple Peach, Guava Grape, and Kiwi Berry. 

Yummy's unique visual brand identity is playful and daring. The typography used for all labels and marketing materials is hand-drawn, with organic shapes and round corners, adaptable to different spaces. These characteristics give it a youthful personality, with the target audience being environmentally conscious older teens and young adults. This joyful and approachable style also makes the design stand out from the competition.

Illustrator & Designer: Mickt Flior | @artsymickt